FEATURES OF DEVELOPING CRM-SYSTEMS FOR PHARMACEUTICAL INDUSTRY BY THE EXAMPLE OF CDM OPTIMIZE PHARMA

Authors

  • Volodymyr Mesiura Vinnytsia National Technical University
  • Andriy Kozachuk Vinnytsia National Technical University
  • Oleksandr Sharygin CDM Ukraine
  • Tomas Bomberg CDM Ukraine
  • Erik Rosenkranz CDM A/S, Strandvejen

Keywords:

CRM system, CDM Optimize Pharma, CRM systems in pharmaceutical industry

Abstract

This paper deals with characteristic features of pharmaceutical industry. The main feature is impossibility of the direct influence on a buyer. Proceeding from the analysis of these features, we have made a conclusion that classical CRM systems cannot be used for the subject area under consideration as they are based on the principles of classical sales cycle. The paper describes main capabilities of CDM Optimize Pharma CRM system as well as the features which distinguish it from classical CRM systems and make it suitable for use in pharmaceutical industry. Such extended capabilities are Advanced Segmentation, Pre-Call Activities etc.

Author Biographies

Volodymyr Mesiura, Vinnytsia National Technical University

Cand. Sc. (Eng.), Professor of the Computer Science Department

Andriy Kozachuk, Vinnytsia National Technical University

Master’s course student of the Computer Science Department

Oleksandr Sharygin, CDM Ukraine

Head of the Development Department of CDM Ukraine

Tomas Bomberg, CDM Ukraine

Regional Director

Erik Rosenkranz, CDM A/S, Strandvejen

Representastive

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Published

2015-11-30

How to Cite

[1]
V. Mesiura, A. Kozachuk, O. Sharygin, T. Bomberg, and E. Rosenkranz, “FEATURES OF DEVELOPING CRM-SYSTEMS FOR PHARMACEUTICAL INDUSTRY BY THE EXAMPLE OF CDM OPTIMIZE PHARMA”, Works of VNTU, no. 2, Nov. 2015.

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Section

Information Technologies and Computer Engineering

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